Brand Overview
Bidster is a platform that connects homeowners to freelance interior designers, stylist, contractors and design & build pros, in order to facilitate the process of constructing and furnishing of their homes.
Project Description
After crafting two initial video introductions for the brand, I was tasked with amplifying their existing branding and establishing a more cohesive visual identity. They already had a logo and core brand colors in place. My objective was to solidify this identity. To achieve this, I expanded their color palette with a few strategic additions. I also identified a typeface that complemented the brand's personality. Additionally, I designed a pattern that effectively captured the brand's essence. To ensure consistency, I defined visual tone and imagery guidelines – a reference point for future designers working on the brand. Finally, I created a comprehensive set of social media templates to streamline future design efforts.
Logo Animation, Color Palette development, Typography, Pattern Design, Social Media Templates Design
Client
Year
2021
Bidster.me
Contribution
To infuse the brand with a touch of vibrancy and convey its youthful spirit, I incorporated three shades of orange. Additionally, a deep 'Midnight Blue' was introduced to add a touch of sophistication to the palette.
Color Palette
Teal
Bright Orange
#1d899d
#f05523
Light Orange
#f5bf98
Dark Teal
Midnight Blue
#09657b
#0c2234
Pattern
The design for the pattern drew inspiration from the clear and functional language of floor plans and architectural elevations. This provided a framework to visually represent each service offered by the brand, creating a unique and meaningful connection.
To streamline future social media content creation, I developed a set of adaptable templates for various platforms. These templates maintain visual coherence even when text or images are swapped. Designed in both square and story formats, they offer maximum flexibility for future designers.
Social Media Templates
-
![]()
Moodboard
-
![]()
Announcement 02
-
![]()
Announcement
-
![]()
Explaining the Services
-
![]()
'How to' Carousels
-
![]()
Blog
-
![]()
Features of the Website
In addition to the branding elements, I also crafted two engaging introductory videos for the brand and designed captivating animated banners to enhance the website's user experience.
Want to see more?
